The Multi Asian Inter-ethnic Network (MAIN) is a newly rebranded organization affiliated with the Lutheran Church—Missouri Synod (LCMS), aimed at bringing together Asian leaders from diverse backgrounds, ethnicities, and cultures to address common mission and ministry opportunities. Formerly known as the Multi Asian Gathering, which is its main event, the organization has restructured itself to serve as the network behind the Multi Asian Gathering and aims to expand its events in the future.

In this rebranding, the goal was to merge the Lutheran identity with a touch of Asian flair in the new system. I drew inspiration from the LCMS cross to create the MAIN cross logo, which maintains a connection to our Lutheran heritage. This icon represents two key concepts. First, the four blue parts of the cross symbolize the different regions from which people come—North, East, South, and West. Second, the orange strips of the cross create the image of a bridge, illustrating how we all come from diverse backgrounds, races, and ethnicities but are united through Jesus Christ. The chosen type, Mestiza, echoes the elegance and movement of Asian calligraphy. The client desired a look that was both distinctive and appropriate for their organization, and Mestiza perfectly met those criteria.